A decision could be announced as soon as Wednesday, according to a report in the Wall Street Journal. The FDA has been investigating the company over the past two years, as the company argues their products benefit public health.
The verdict will decide whether they are effective in getting smokers to quit, and if so, whether that benefits the health damage caused to new users, many of whom are teenagers who never smoked previously.
Juul has been on the FDA’s radar after their e-cigarettes became popular in 2017, particularly its fruity flavored cartridges. The brand came under scrutiny by the FDA over concerns that its product was targeting minors and had caused the number of young people vaping to spike.
As a result, the FDA banned the sale of fruity and sweet flavors of e-cigarettes, hoping to deter minors from vaping.